Mentioning a person will trigger Context to consult LinkedIn, according to Evernote. Send a note about the California drought, for example, and Context might pull up related news stories from The Wall Street Journal and other publications.Ĭontext provides contextual information about what you’re writing and sharing.Ĭontext will also pull old archived notes, access notebooks owned by colleagues and even suggest fellow employees to consult. Here’s the upsell part: Only users who sign up for Evernote Premium will have access to Context, a way of mining the Internet for additional information about topics at hand. Premium (paying less) -> You need to pay for Mystery Plan for additional features BUT you will forever enjoy current features if you keep paying current price. It’s like popping your head over your monitor to ask what your neighbor is up to,” Andrew Sinkov, vice president of marketing at Evernote, wrote in a blog post. “When we decided to introduce the concept of ‘people’ into Evernote, we knew that the best decisions come from a combination of communication and awareness-an ambient knowledge of what your team is working on. It remains to be seen whether these new collaboration tools will upsell users to Evernote Premium-or just be annoyances that users turn off.įrom organization tool to tool for organizations
If Evernote can convince business users to abandon email and other productivity suites in favor of its own in-app chat, the company can continue to grow and add services. Why this matters: Each and every web service profits from attracting and keeping users within its fold.
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